“Experiential marketing” is the process that creates an experience, as personalized as possible, for its target customer.

Through experiential marketing, brands are able to stand out from the crowd and connect with their target audience.

Any product sector is experiencing a real revolution: on the one hand, globalization is leading towards the standardization of the product offer; on the other hand, even unconsciously, users are becoming more and more advanced and are always looking for new products, capable of evoking innovative experiences, which, in light of what has been said, no longer concerns only the product itself, but also it’s history.

 Here, therefore, companies are called to transform themselves into true experiential producers, capable of providing new and increasingly engaging emotions. All this is what is called experiential marketing, which combines the good or service with an experience capable of remaining in the consumer’s memory.

GAMIFICATION

  In a world that now places experience among the top priorities, even above the quality of the product itself or the effectiveness of institutional communication, it is understandable how being able to make the approach to any product or service playful becomes an essential lever of customer loyalty and consumer persuasion.

Furthermore, gamification (gamification of marketing) means the use of game-related strategies in favor of contexts not immediately connected to the gaming world. The Diamond Concept fits to all intents and purposes in this dimension, proposing itself as an Educational and Refined Game, in absolute coherence with the environments in which it is inserted.

Its modularity and customization make it possible to apply it to numerous contexts, all of which are of a high level.

The objective is to involve, in the best customer experience, the greatest number of subjects in order to build that much-coveted loyalty and increase brand awareness.

  These concepts, applied to the world of jewelry and in particular to diamonds, will contribute substantially to the recovery of that increasingly compromised relationship of trust which is characterizing our time.

The extreme flexibility of the “Diamond Concept” format, in terms of setting, and its modularity in terms of budget, allows us to adapt it to various contexts and locations.

Even though the Diamond is not a primary asset, the playful approach linked to science and the current affairs of the topics covered will allow us to interact and transmit effective messages to the participants, regardless of their specificities.

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