The sector is, notoriously and apparently, shrouded in a veil of mystery.

The first unwritten rule for those who work professionally is: discretion.

How sensitive the Diamond is to extreme situations is easy to understand if we consider the peculiarities of the material and the contexts to which it is linked.

But the line between discretion and lack of transparency is becoming increasingly blury.

All those situations in which the presumed discretion is used as an alibi to mask at least incorrect operations, which tend to favor a few dishonest people who do not respect the professional ethics, which have always been the basis of the sector, are now in the public domain.

If we analyze the structure of this veil, it is mainly composed of very little knowledge of both the subject and the commercial dynamics that regulate it.

For a long time we asked ourselves whether it was worth lifting this veil, without ever answering this question.

Today, beyond any reasonable doubt, it seems to us that the time has come to do so.

Technological evolutions and epochal upheavals, which influence any sector, are also acting on the dynamics concerning Diamond.

It is all too evident how much the Laboratory Grown Diamond is contributing to further confusing ideas.

Specifically, this Diamond, which arrived almost on tiptoe, is experiencing great appreciation from the public worldwide with a very significant increase in sales. (see Diam VS Diam)

Some jewelry brands, even important ones, have already adopted it, managing to communicate all the differences to their customers in an objective and coherent way.

  Others are deciding whether to align themselves to stay in the wake of trends, still others seem more reluctant to take this step, convinced that the Two Diamonds could somehow become contaminated.

The fact is that, in our very modest opinion, this contamination, in the negative sense, will be inevitable as long as communication is merely one of opposition in trying to discredit each other.

The communication that uses, in substance, the Natural Diamond sector:

– The Diamond Grown in the Laboratory is a Fake

– It cannot have the same value as the Natural one (in fact it does not).

– It’s like a copy of an author’s painting.

– It is a bad investment because it costs little and will always be worth less;

–           Etc.

 

The communication that uses, in substance, the Laboratory Grown Diamond sector:

– Natural Diamond is subject to exploitation by enslaved populations.

– Does not respect human rights in any way.

– It devastates the territories where it is mined.

– They respond to the Blood Diamond phenomenon.

–          Etc.

Of course it cannot be said that it is a war between the poor, but it is still a war, which the jewelry market would gladly do without, given the resulting uncertainty about purchases.

Diamond Concept, our point of view:

Avoiding going into the merits of the issues mentioned by both sides, which will require important in-depth analysis, which we intend to do on other occasions, it seems interesting to us to illustrate our point of view which we like to define; equidistant.

What we think about Natural Diamond:

It seems appropriate to us at least to make a basic consideration on how many people in the world have had the opportunity to dig the earth in search of a Diamond. If it were a question the answer would be easy: “very few”.

Being among these “very few”, we believe that this should be sufficient to demonstrate the consideration we have for Natural Diamond, for which we agreed, at the time, to subject ourselves to unspeakable sacrifices which often rewarded us with exhilarating, exciting and fulfilling satisfactions.

Letting ourselves indulge, for a moment, in a bit of poetry we could say that the Diamond had an appointment with us for billions of years.

It also seems appropriate to remind ourselves of all the times that we have been accused, out of context and gratuitously, of being part of an unscrupulous category, by people who love to rely on rumors that have always colored the mind of those who don’t know what they’re talking about. Everyone has the right to express their opinions and this will not be the occasion on which we will question this principle. Just as we cannot deny that such situations exist or have existed, so if necessary we will dedicate time in the future to clarify what the general conditions are and some specific episodes, which in any case do not concern us.

As we wrote in the EMOTIONS section

“Every time you admire a Diamond behind a shop window you are so enchanted by its beauty that you forget that it was not born there, but in places and conditions that are often prohibitive and complicated in many respects”.

We would like to underline some decisive aspects that concern the absolute value of the Diamond which goes beyond the purely commercial value which responds to other dynamics:

 

• The Diamond was not born behind a shop window
  • The fact of being behind a beautiful shop window has a minimal impact on its absolute value.
  • Conversely, it has a significant impact on its commercial value.

 

• The Diamond was not born in the hands of those who find it.
  • In this case the difficulties in actually bringing it to light may have a greater impact than in the previous point.
  • The impact on commercial value responds to very variable and complicated principles that we will soon reveal.

 

• Diamond was born from the Greatness of Nature Billions of years ago.
  • From the occurrence of a very rare Geological/Chemical phenomenon, which occurred billions of years ago, and it is not certain whether it is still happening and where.

 

What we think about Lab Grown Diamond:

• The Diamond Created in the Laboratory has a commercial value significantly lower than the Natural one due to:
  •  
  • Extremely guaranteed production context at all levels.
  • Modularity of production, in terms of quantity and quality.

 

• The absolute value of matter is a completely different story
  • The comparison should not be made with the Natural Diamond market because it is determined by man, who uses it, legitimately, for the sole purpose of profit.
  • The area of discussion is on the effort that some scientists have made to be able to replicate Nature’s most extreme phenomenon.
  • Although the process itself has never given guarantees of success, the research and experiments have never stopped.
  • The enormous investments, essential to achieve the results that have only met adequate commercial standards for a few years, must be respected and repaid for the trust.

IN SUMMARY :

Natural Diamond: Phenomenon of Nature, to be loved and respected.

Laboratory Grown Diamond: Phenomenon of Technology, demonstration of how important it is in our time and especially in the future.

Professional Ethics will be the only antidote to correctly manage the Two Diamonds, without ifs or buts, respecting every position that the individual wishes to take on a commercial level.