The value of Emotions is greater when they inspire new ideas.

Diamond Concept was created to explore a new aspect linked to emotions, to which the Diamond is extremely sensitive. Allowing us to finally talk about the Diamond, without the worry of having to make a mere profit from it.

Every time you admire a Diamond behind a shop window you are so enchanted by its beauty that you forget that it was not born there, but in places and conditions that are often prohibitive and complicated in many respects.

The mythology of the Diamond is the result of real events that have characterized it over the millennia.

A certain adventure literature and filmography have often taken inspiration from its vicissitudes deriving from its peculiarities, especially the value/mass ratio.

Millions of dollars worth of it can be hidden in the palm of your hand.

It is evident how these peculiarities expose him, despite himself, to situations that go far beyond normal commercial, ethical and above all legal standards, from people and organizations that have nothing to do with his magnificence.

The literature draws heavily on “known” facts involving Diamonds.

In the different settings and types of stories, reality often surpasses fantasy.

The protagonists of the stories concerning the Diamond are picturesquely defined as DIAMOND HUNTERS, who, regardless of their specific role, undoubtedly have the privilege of experiencing strong, and almost UNIQUE emotions.

In our case, direct experiences were decisive in conceiving and developing such an unconventional point of view.

This privilege convinced us to embark on a further adventure where we could exploit our skills and acquire further ones, without disdaining specific collaborations with notoriously qualified entities, indispensable for assembling a product worthy of the protagonist, namely the Diamond.

Following the example of the scientific world which managed to recreate the Diamond in the laboratory, Diamond Concept wants to recreate “in the laboratory” the sensations felt when searching for a Diamond in Nature, an unforgettable experience, especially for those who find it.

In reality, the factors that push a Diamond Hunter to take risks of all kinds reside above all in the nature of the individual, where components such as the desire for adventure and the possibility of earnings, often only potential, come together in a sort of innocent delirium, often to the detriment of their own safety and security.

In our Diamond Hunt there is obviously no trace of potentially harmful aspects.

The playful aspect of the Concept creates an optimal atmosphere to live every moment in peace and will prepare for the performance in which each participant will have to try their hand at trying to recognize the real Diamond and make it their own.

The effort was totally concentrated on maintaining and enhancing the emotional aspects of this experience.

The potential of the Format pushes us to expand the range of proposals and important developments and related evolutions are already in the pipeline, supported by the fact that everything relating to the Diamond is extraordinarily interesting starting from its Geological Genesis: